AMP 425 Week 8 Executive Summary Annual Marketing Plan Paper 2


Category: AMP 425 Tag: amp 425


AMP 425 Week 8 Executive Summary, Portrait Bottling Company

At the Portrait bottling company, we currently have a product mix that consist of eight varieties of carbonated beverages and three different types of bottled water. A “product mix, which consists of all of the product lines offered by an organization(Kerin& Hartley, 2016, P. 219)”. We have been in the planning stage to introduce a new energy drink, Blast, for the past 13 months. This have already been through the research stage of our marketing as we have begun the first stages of production. We anticipate a release date of November 20, 2018. This will be our first venture into the market for an energy drink, and we will offer it at a retail of $2.38 per 12 oz can…………..Continued (06 Pages with References)

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