AMP 425 Week 5 Assignment, Rebranding Strategy (Na Na’s Soups)


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AMP 425 Week 5 Assignment

Campbell’s Soup has been a staple at the dinner table since 1869, from our humble beings to today. Campbell’s has gone from being one of the most recognizable brands to not even being in the top twenty-five. While Campbell’s encompasses many brands, the decision was made to evaluate the soup that carries the name Campbell’s and consider of rebranding is an option. Why consider changing such an iconic brand? Research shows that “Americans aged 18-34, the only brands with net favorability above 70 percent are staples of the internet age. Like YouTube, Netflix, Google and Amazon. Campbell’s is in distant 27th place, behind sugary food staples like Hershey’s and Dunkin’ Donuts. It is also behind food and beverage brands that try to appeal to a millennial audience, such as sports…………..Continued(06 Pages with References)

amp 425 week 5 assignmentamp 425 week 5 assignment