AMP 425 Week 3 Benchmark, Marketing Plan Strategy (Breast Pump)


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AMP 425 Week 3 Benchmark Assignment

There are many mothers worldwide that either choose to use a breast pump to exclusively pump to feed their child, use a pump because they are returning to work, or have a child that is unable to nurse (NICU, special needs, etc.). These mothers need a breast pump to ensure they are providing for their children in the way that they choose. The typical breast pump has two collecting systems. The breast pump covered in this paper is a product adaptation of the standard breast pump. A product adaptation according to Kerin and Hartley (2016) is … a “change in the product to make it more appropriate for consumer preferences”. This breast pump is ….the baby breast. It is … closely mimic the suckling pattern of a breastfeeding baby to more efficiently…………Continued (04 Pages with References)

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