AMP 425 Week 1 Assignment, Discussion Question


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AMP 425 Week 1 Assignment, Environmental Scan Paper

(Two Papers)

Write a 500-750-word essay that discusses how the current state of the economy will impact completing an environmental scan.
Include an introduction and conclusion that make relevant connections to course objectives.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center.

AMP 425 Week 1 Discussion 1

Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.

AMP 425 Week 1 Discussion 2

Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?amp 425 week 1