Description
CGD 218 Week 2
CGD 218 Week 2 Assignment Final Project – Step Two
CGD_218 Week 2 Discussion 1, Media and Message
What do you think is the relationship between the medium and the message? What effect does a medium have on a message it carries? (You may want to use specific examples to illustrate your perspectives on this prompt.) Respond to at least two of your classmates’ postings. (Your initial post should be a minimum of 200 words.)
CGD218 Week 2 Discussion 1, Topography in Business
Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. Take a look at the following documents and examine how strategic use of typography and white space has affected the second document.
Example:
- Sample A: How to Make a Latte — Before Typography
- Sample B: How to Make a Latte — After Typography
Now, select one of the documents below, and utilize typography and the information in the Practical Typography Tutorials (http://desktoppub.about.com/od/typetutorials/Practical_Typography_Tutorials.htm) website to improve the way it communicates its message.
- Option 1: Using Styles training document
- Option 2: Email to Danielle
Keep in mind the differences between display type and text type, and be sure to consider the two elements of readability and legibility and as you complete this activity. Then, post your revision to the discussion forum as an attachment for your classmates to see. Describe at least one editing choice you made, and explain why you made it.
CGD218 Week 2 Discussion 2, Bauhaus Manifesto
Your textbook describes design in light of the Bauhaus manifesto.
According to the Bauhaus Design History (http://designhistory.org/Bauhaus3.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass production was the god, and the machine aesthetic demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives.”
Keeping this in mind, explain the concept of design in your own words. Compare and contrast it with art, and explain how “cluttering” a design with unnecessary elements can have a potentially negative impact on the message it bears. Finally, depending on the first letter of your last name, use the Web to find at least one visual communication piece (e.g., a website, an advertisement, a logo, etc.) that either exemplifies Bauhaus’ concept of design or does not. Then, describe why.
