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BUS 235 Week 1

Discussion Question 1, Marketing Trends

Discussion Question 2, Customer Needs and Wants

Week 2

Discussion Question 1, Market Research

Discussion Question 2, Customer Loyalty

Week 3

Assignment, Retail Stores

Discussion Question 1, Branding Debate

Discussion Question 2, New Product Development

Week 4

Discussion Question 1, Price and Ethics

Discussion Question 2, Service Marketing

Week 5

Week 5 Final Paper, Marketing Mix

Week 5 Discussion Question 1, Super Bowl Advertising

Week 5 Discussion Question 2, AMA