BUS 499 Module 2 Case Assignment, Balanced Scorecard Approach – BAA Heathrow

Balanced scorecard adaptive approach helps the company to develop its performance in four areas which includes customer service, the internal operations, learning and innovation and finances. The company can think of moving towards achieving their goals, once the key performance indicators (KPI) have been identified and the benchmark for achievement established. The balanced scorecard was modified or adapted for the Heathrow Terminal 5 project in such a way that quality could be measured and managed. Thus with a more traditional way this paper compares and contrasts the BAA Heathrow approach to the balanced scorecard…………

BUS 499 Module 2 SLP Assignment, Harley Davidson and its Customers Objectives for Customer Service

Harley Davidson has also tasted many defeats like it has launched a perfume but was a complete flop. But on the other hand Harley wear comes out to be successful because bikers do not want perfume to be named after their bikes but they like leathers and bandanas to be worn while riding their bikes.  This creates a secondary market for Harley to satisfy those people who do not ride bike but love to be associated with the brand in another form. They also work hard to keep the brand popular and in public view, in front of competition and with unshaken loyalty and without affecting the quality for customers.

BUS 499 Module 2 Discussion

Can you think of any organizations that do not have relevant “customers” to take into consideration? If there are such, how are they different from other organizations where all parts of the BSC operate equally?