Description
MKT 421 Week 1
Individual Assignment, Favorite Brand Paper
MKT 421 Week 2
Individual Assignment, Marketing Mix Presentation
Individual Assignment, Personal Branding Plan Paper
MKT421 Week 3
Individual Assignment, Perceptual Map Presentation
Learning Team Assignment, Strategy and Positioning Paper
MKT421 Week 4
Individual Assignment, Blue Ocean Strategy Paper
Learning Team Assignment, Product, Pricing and Channels Paper
MKT421 Week 5
Individual Assignment, Map the Supply Chain Paper
Learning Team Assignment, Final Marketing Plan Paper
Learning Team Assignment, Final Marketing Presentation
