MKT 500 Assignment 4, IMC and Customer Satisfaction
Advertising strategies discussed above are aligning with the marketing overall strategies. Advertising strategies like demonstration of product as a healthy brand is aligned with the marketing goal of expansion of product and targeting especially to the ten agers and early adulthood. The internet will also facilitate the Gogi boost to make its market and facilitate in penetration of product in the market. The changing perception is also in line with the overall strategy as goal is to make a niche in the market to capture and reap benefits to the full potential. The element of healthy alternative to already available drinks will facilitate the Juvinatar to capture market for Gogi Boost. Integrated marketing is employed in the recent years by almost every firm to enhance the potential and appeal of its strategies to accomplish marketing goals and objectives……..