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MKT 571 Week 5 Team Assignment, Media Options Paper

Traditional media options are ones that we have been using for a long period of time, before the internet was invented.  The major ones were television, radio, magazines, phone calls, and billboards. They provided the best way to reach consumers before social media arrived. The problem with traditional media was that it was one way advertising. The consumer could not give any feedback for the advertisement, but was made to see or listen to it only. There used to be stories told over the radio in the 1940’s and 1950’s. During those times, the number of people listened to the show would have the greatest ………………….Continued (08 Pages with References)

mkt 571 week 5