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MKT 571 Week 5 Assignment, Marketing Communication and Brand Strategy

Marketing Communication and Brand Strategy within The Coca-Cola Company begins with the understanding of the situational analysis and the product, place/distribution, promotion, and price strategies. This paper will discuss the following: Situational Analysis: Strengths/Weaknesses of The Coca-Cola Company. The Competitors Strengths/Weakness, along with Product, Place/Distribution, Promotion, and Price Strategies. Maintaining Brand Image, Media Strategy, and Advertising Execution……………..Continued (06 Pages with References)

mkt 571 week 5