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MKT 571 Week 3 Assignment, General Motors, Promotion and the Product Life Cycle (General Motors)

Launch dynamics and choices have a sizable impact on market performance. Positive target consumers’ perceptions and satisfaction of expectations are very powerful regarding outcome; a careful-well planned launch with excellent product positioning will help ensure that the product is successful. The right product marketing mix will help the company to outperform competitors. Efficient pricing, distribution, differentiation and promotion strategies help increase sales and profitability. Overall, the launch marketing approach is holistic, and strategies are …..for optimal success……………..Continued (07 Pages with References)