Description
MKT 575 Final Exam
- Archaeologists inform us that public relations has roots in
- The word propaganda originated with
- The growth of public relations as an accepted business-like practice in the United States of America stems from
- Applying the widely repeated definition of public relations developed by the late Denny Griswold to serve an organization properly, practitioners ought to serve as
- To effectively communicate with a public, it is important to recognize that
- If you target “experiences,” you’re likely using ________ to segment a public.
- Employees would trust management more if they
- One major reason to do an in-depth interview of top management and communicators before designing an effective employee communications program is to
- As arbiters of communications in organizations, it’s been the charge of public relations people since the 1960s to
- A typical goal of consumer relations is to keep former customers because
- How does advice to clients from lawyers differ from advice given to clients by public relations practitioners?
- Litigation public relations can best be defined as
- An organization’s social responsibility image is often determined by
- The success of public relations in the 21st century is likely to depend heavily on
- Reasons why print media are number one with public relations professionals include
- Since the end of the 1990s, magazine readership
- Which of the following is good advice for public relations people who want to know how to deal effectively and ethically with people representing the various types of media?
- To achieve placement of a written release, which of the following should you avoid?
- The use of video news releases has been criticized for
- Like corporate public interest advertising, the public service announcement (PSA) is aimed at providing an important message. However, a key distinction is that the PSA
- A 30-second radio spot would usually be expected to consist of approximately
- Which of the following web-based communications vehicles are appropriate for public relations practitioners to distribute content easily?
- When they use the Internet to communicate, practitioners can
- If public relations professionals expect to benefit from their website, they
- Which of the following is true in regards to texting?
- Public relations practitioners have found that Twitter can be
- Which of the following pertain to CEO blogs?
- Among the most essential steps in the public relations management process is
- PERT and Gantt are tools that can help public relations practitioners to
- Planning for a public relations program is important, but principally a program is assessed in terms of its