MGMT 520 Week 3 Case Study, John Coomer vs Kansas City Royals


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MGMT 520 Week 3 Case Analysis, John Coomer vs Kansas City Royals Baseball Corp

Since the year 2000, the Kansas City Royals Mascot,“Sluggerrr”, performs a “Hotdog Launch” at their home games between the innings.  Mr. John C. Coomer was present at a Kansas City Royals baseball game with his father on September 08, 2009.  During an intermission of the game; the Kansas City Royals Mascot initiated the Hotdog Launch, where some hotdogs are launched from an air gun and others by hand.  The significance between the two methods is the coating of the hotdogs.  The hotdogs shot out by the air gun are ……with bubble wrap, whereas the ones thrown by hand or wrapped in foil. 

Other Royal personnel also perform the act during the same period on opposite sides of the stadium.  For the mascot, “He typically tosses the hotdogs underhand while facing the patrons; other times maybe he throws overhand, behind his back, and side-armed” (Kubasek, Brennan and Browne, 2017, p.323).Mr. Coomer testified that he saw Mr. Shores (mascot barrier) turn his back and made a motion with his arm that distracted Coomer to look…………Continued (06 Pages with References)

MGMT 520 Week 3 Case Analysis