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ENT 435 Week 2 Assignment 1, The Importance of Innovation Architecture Paper 1
(Selected Organization: Apple, McDonalds, Tesco)
In Innovation as Usual: How to Help Your People Bring Great Ideas to Life (2013), Miller and Wedell-Wedellsborg discuss the importance of establishing systems within organizations that promote not only the creativity that results in innovation, but also make it possible for employees to bring innovative ideas to fruition. Miller and Wedell-Wedellsborg argue that a leader’s primary job “is not to innovate; it is to become an innovation architect, creating a work environment that helps . . . people engage in the key innovation behaviors as part of their daily work” (p. 4). Such a work environment must be reinforced by innovation architecture—the structures within an organization that support an innovation, from the brainstorming phase to final realization. The more well developed the architecture and the simpler the processes involved, the more likely employees are to be innovators.
For this assignment, you will research the innovation architecture of at least three companies that are well-known for successfully supporting a culture of innovation. Write a 1,500-word paper that addresses the following:
- What particular elements of each organization’s culture, processes, and management systems and styles work well to support innovation?
- Why do you think these organizations have been able to capitalize on innovation and intrapreneurship while others have not?
- Based on what you have learned, what processes and systems might actually stifle innovation and intrapreneurship?
- Imagine yourself as an innovation architect. What structures or processes would you put in place to foster a culture of innovation within your own organization?
ent 435 week 2
