BUS 620 Week 1 Assignment, Discussion Question Answers


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BUS 620 Week 1

BUS 620 Week 1 Assignment, Amazon Same-Day Delivery Service

Amazon Corporation managed by CEO Jeff Bezos has created a conglomerate that is the second company that holds a trillion dollar market value share. Bezos vision and goal is simple, become a retail service provider that is cheaper and deliver faster than the competition (Mcoorvey, 2013). This approach and vision is marketed towards the millennial generation as this culture believes receiving goods efficiently, cheaply, and quickly. Amazon was able to quickly and adaptively utilize technology for market advantages. Bezos was able to develop a roadmap for a sustainable market strategy to provide goods and services. As Finch (2012) states, “identified the best opportunities for the firm, a multilayered strategic plan is required to effectively and efficiently capitalize on them………Continued (05 Pages with References)

BUS 620 Week 1 Assignment, Amazon

Amazon has capitalized on the retail market by offering lower prices and two-day shipping as long as you are a member of its Prime subscription service. Amazon prime has provided the ability to cut out high-end retail pricing and buy online at a fraction of the cost. This type of service is one of the main reasons that there is a “retail apocalypse that is currently going on. We have seen major retailers such as Sears, Toys R Us, and JC Penney has to consolidate because they have not been able to stay competitive. Amazon has created a program that has made it more comfortable and more convenient to reach its marketing base. The free two-day shipping has created a market on its own………..Continued (07 Pages with References)

BUS 620 Week 1 Assignment, Supermarket Sweep, Tesco

For realignment process of Tesco in Britain market and to meet the anticipated needs of the customers, Mr. Clarke decided to invest £1 billion. To refresh the British operations, Tesco need to hire 8000 new staff and creation of 20,000 full-time and part-time jobs over two years. To reduce company’s capital expenditure, company decided to reduce its new shop space by 38%. This ways company can save capital and invest it in its online business. It is clear that this fall is not all of sudden; it was showing its symptom from last five years………….Continued (04 Pages with References)


BUS 620 Week 1 Discussion 1, What is Marketing

Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process?

BUS 620 Week 1 Discussion 2, Marketing Strategies

How do the elements of the marketing mix align with the four strategy categories in the left-hand column?

  1. Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?
  2. Do you see room for improvement? How would this assessment be different for other types of customers?bus 620 week 1