BUS 475 Week 2 SWOT Paper

Review the SWOT Analysis information located in Chapter’s 2 & 3 of the Strategic Management and on the Week 2 Electronic Reserve Readings page to see the types of information that companies or industries include.

Write a 700- to 1,050-word paper in which you address the following:

• Discuss the elements of a SWOT analysis.  What elements to all SWOT analyses have in common?  Why might some be different?
• Identify the elements the team considers most important and that would be included in a SWOT conducted by the team. Why were these chosen?
• Explain the purpose of a SWOT analysis.  What are the alternatives?
• Discuss the advantages and disadvantages of the SWOT analysis.