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BUS 401 Week 4 Journal, Risk and Return

“Risk is a fundamental component of investment” (Walter, 2012).   This implies that investors must always evaluate the risk factor of an investment to project about the potential returns. There are numerous variables that characterize the return yielded from an investment. These returns constitute the risk for each investment. This is another essential perceptive that illustrates that returns are not obtainable without some type of risk…………