BIAM 510 Week 5 Case Study, Customer Survival Analysis and Retention
(a) What is your estimated median tenure?
(b) How did you generate it?
(c) How long has our longest tenured customer been with the company?
(d) What would you tell a senior manager with little or no statistical background is its meaning?
Task 2: Satisfy yourself that the original distribution data should be approximately as follows; Percent Survival Tenure (Years)
Task 3: Compute the average customer lifetime during the first 10 years.
Task-4: Generate a chart with both survival curves (High End and Regular) on it and embed it:
Task 5: Write a paragraph describing these results that your senior manager mentioned above would understand. biam 510 week 5 case study