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AMP 425 Week 3 Benchmark Assignment, Marketing Plan Strategy (Breast Pump)

AMP 425 Week 3 Benchmark Assignment, Marketing Plan Strategy (The Stream Clean)

As a brand manager, for a product of your choice, analyze markets and consumer behavior to develop a strategy for launching the product in a manner most likely to capture the attention of the product’s primary target market.
Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product.

AMP 425 Week 3 Discussion 1

What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer?  A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?

AMP 425 Week 3 Discussion 2

What are the differences between databases, data warehouses, and data mining? When would you use one over another?

List the five trends that have influenced world trade and global marketing. Select one of the five that you believe has had the greatest impact and explain why with at least one example.