Description
AMP 425 Week 1 Discussion 1
Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.
AMP 425 Discussion 2 Week 1
Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
AMP 425 Week 2 Discussion 1
How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer?
AMP 425 Discussion 2 Week 2
What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
AMP 425 Week 3 Discussion 1
What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?
AMP425 Week 3 Discussion 2
What are the differences between databases, data warehouses, and data mining? When would you use one over another?
List the five trends that have influenced world trade and global marketing. Select one of the five that you believe has had the greatest impact and explain why with at least one example.
AMP 425 Week 4 Discussion 1
Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.
AMP425 Week 4 Discussion 2
In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion.
AMP 425 Week 5 Discussion 1
What are three brands of the same product (e.g., breakfast cereal) that are …..differently? How are they differentiated?
AMP425 Week 5 Discussion 2
Describe what is meant by product mix and provide examples from a Fortune 500 company.
AMP 425 Week 6 Discussion 1
What are the characteristics of marketing channels? What three factors should be …..when designing one
AMP425 Week 6 Discussion 2
What are the benefits of multiple marketing channels? Are there any disadvantages?
AMP 425 Week 7 Discussion 1
Define and describe the elements and potential benefits of integrated marketing communication (IMC).
AMP425 Week 7 Discussion 2
There are four “major” social media networks and yet hundreds of different social media outlets exist. In your opinion should a company be on ALL four of the major outlets and others? Why?
