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BUS 339 Week 2 Assignment, Marketing Information System

The Marketing Information System is a structure consisting of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information t marketing decision makers (Bush and Burns, 2012).  It’s imperative that Nestlé obtains an edge on their competitors by knowing exactly who their target consumers are, the latest products from their competitors, and keep an eye on their distributions.  Both Starbucks and Keurig have released products that offer the convenience of allowing the consumer the ability to brew a cup of coffee from the comfort of their homes.   Keurig has their own coffee machine and specialized coffee cups to specifically fit their machines…………..